Advertisers like Microsoft serve display ads to a tech-savvy, engaged audience. Do you really want to be running a campaign when democracy is falling apart?”īut even in the week following the inauguration, McCue saw advertisers jump back into action. “There wasn’t really a lot of long term planning, even in January.

On the engagement front, it was a big year, but Flipboard was supposed to strike a profit in 2020. We have user voices, but they’re quality, respectful and educational.” You don’t see fake news or toxic views on Flipboard. ”A significant amount of learning that happened in 2020 and many are now a lot smarter. McCue notes that hard news and interest-led content both spiked. Meanwhile, we had to adapt to the small things, like working from and staying at home. The news felt bigger, with the pandemic, racial violence and political turmoil shook our foundations. This combination has made it the fourth-highest traffic driver for publishers on mobile and tablets.Īs it was for many, 2020 was a year of record engagement. An internal team also amplifies the day's best stuff. Content from 4,000 publishers is organized across 30,000 topics. Engagementįlipboard boasts more than 100 million monthly users, many of whom use it as a trusted news portal. Though it is best used as an app, the Web version of Flipboard can still help students explore interests and improve their research skills.But while the app kept doing what it always did, the world around it changed. They can write themselves little notes on each bookmarked page to remind themselves why they chose that page or to summarize its contents. They'll learn a little about magazine design, as they pick a cover image that best represents what's inside. Students can learn how to research a topic, gathering information and choosing the Web pages they want to include in their magazine. With no regulations, kids could see or add anything that's online, making Flipboard best for highly supervised situations or for mature teens. While the website is safer than the app (you can't search for inappropriate content), students have the whole Internet to choose from when creating their Flipboard magazines.

The content, however, does have some issues. However, the magazine format is really nice, the photography shines, and there are tons of well-curated topics to browse. You can't even create an account on the Web - you have to sign up through the app, and then you can log in on a computer. It seems like Flipboard really wants people to use the app version as opposed to the Web platform.

Flipboard digital